The cult of tomorrow cares for our planet and want to make it better for generations to come. The future is what we make it and we choose to make it one of optimism, awareness and equality.

Clothing has become cheap, fast and disposable. But at what price. Toxic chemicals, water waste, a lack of sustainability and unfair working conditions are common issues attached to the fashion industry.

The cult of tomorrow is part of a movement that aims to reverse this trend. We appreciate quality and craftsmanship and want parents to take a long-term, resourceful approach to kids fashion. This is why we create sustainable essentials for your kids wardrobe. Making garments that last longer, not five washes. We invest in quality materials and workmanship – this is where real longevity starts.